NEW: PROVICI introduces two new products ... Wrinkle Relaxing Cream and Radiance Serum.  Online ordering soon ... come in for more information and to try it for yourself!

   When you take a long bath and get all wrinkly, surprisingly, you are not moisturizing your skin – actually, the opposite is true.  Yes, your outer layer of skin can absorb water (that’s the wrinkly effect), but your skin will start to feel dry almost immediately.

    That's because the outermost layer of your skin (the stratum corneum) contains fats and proteins that prevent your body’s moisture from evaporating out from the skin’s deeper layers.  When you wash away those natural chemicals, moisture cannot be retained in this layer, and skin can become dry and unhealthy.  So when you use soap, you not only remove dirt and bacteria, you’re also removing the oils that protect your skin from dryness and related problems like rosacea.

    Cleansing also creates problems for people with oily skin.  Such people sometimes make the mistakes of scrubbing and overcleaning in order to dry out the skin.  This irritates the skin while stripping out natural lipids, and actually stimulates overproduction by the natural oil glands!

    So, no matter your skin type, once you’ve cleansed your skin it is important to apply a light film of a high-quality moisturizing lotion while the skin is still slightly damp.  This is especially important in the delicate and exposed skin areas of your face.

    PROVICI offers several products for moisturizing skin, depending on your skin type.   

    Our thinnest formulation is PROVICI Skin Vitality Moisture Fluid.  With many mineral and botanical ingredients, it's our most advanced formulation for individuals who want an everyday serum that provides multiple skin benefits. It’s suitable for normal to oily skin.

    PROVICI Vital Moisture is a lightweight formulation that provides a skin-plumping action that actively smooths lines of dehydration.  It is highly beneficial for more mature skin as a daily hydration therapy.

    PROVICI Hydrating Creme Concentrate is a rich daily formula.  For people with normal skin, it is an effective rich night cream, when skin regenerates the most rapidly.  For those with dry skin, it may be applied throughout the day as necessary, and won’t lead to a flaky or “over-covered” feeling.

    For those who have occasional or frequent redness, inflammation, irritation, and itchiness, PROVICI Salve can provide rapid relief.  With a low-strength 1% concentration of hydrocortisone, this cream differs from medicinal ointment in that the formula also includes many nourishing natural moisturizers.  Use as needed, or alternate with Hydrating Crème Concentrate.  For those with high sensitivities, this formula contains no dyes or perfumes.

    The ultimate diva-enhancing moisturizing treatment is definitely our PROVICI Mineral Sheer Tint.  It’s available in six shades in an easy-to-apply pump tube.  The tint gives a gorgeous glow to skin in a sheer finish that allows your natural skin tones to shine through.  And with multi-mineral benefits, plus natural moisturizers, it provides very effective antioxidant skin protection.

    Specifically for the sensitive area around the eyes, for all skin types, we offer PROVICI Active-A Retinol for Eyes.  This may ensure that aging signs due to wrinkles in the skin decrease, pores become less visible, and skin becomes smoother.

    Remember, moisturizing is all about preventing moisture loss.  So hydrating from within is important to skin health.  Drink plenty of water, eat fresh fruits, leafy greens, and whole grains.  Avoid smoking, get plenty of sleep and exercise.  Living well is good for your beauty!